أفضل بودكاسات Data Driven Marketing (2025)

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31. 7 Steps to Actually Finding Your Ideal Customer Online 21:06

1d ago21:06

21:06

Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there! Then this is the episode for you! Jessica dives into the 7 steps you need to take to really find and connect to your i…

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Season Wrap Up & A Preview Of What's Coming Next 12:29

24d ago12:29

12:29

We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Subscribe to Podcast Marketing Trends Explained Check out the Podc…

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30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales) 18:03

9d ago18:03

18:03

If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know subject lines that get opened, then this is the episode for you. Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the sub…

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29. Building an Instagram Strategy to Bring You Sales 29:44

16d ago29:44

29:44

Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out? Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the …

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28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business 23:07

23d ago23:07

23:07

Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list. Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing h…

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27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online Store 18:37

30d ago18:37

18:37

Are you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month? What if you could go into the summer months feeling prepared, knowing how to cope without panicking and a clear understanding of what to focus on instead? You'll learn everything …

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The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy 1:01:02

1M ago1:01:02

1:01:02

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts? Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream? In this episode, we break down the odds behind creati…

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26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms 23:03

1M ago23:03

23:03

Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when …

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Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy 48:37

1M ago48:37

48:37

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show,…

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25. Email Marketing for Beginners: Why You Need an Email List from the Beginning 21:28

1M ago21:28

21:28

If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start y…

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What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy 1:10:23

2M ago1:10:23

1:10:23

Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file deliver…

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24. How to Launch an eCommerce Business as a Mom 22:38

2M ago22:38

22:38

Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start? If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for yo…

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What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology 46:05

2M ago46:05

46:05

There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can…

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23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business 45:35

2M ago45:35

45:35

If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible…

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Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging 1:03:42

2M ago1:03:42

1:03:42

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal…

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22. How to Stay Consistent with Marketing When Life Gets Busy 25:39

2M ago25:39

25:39

Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family? Then this episode is for you! In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to m…

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Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology 58:22

2M ago58:22

58:22

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton…

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21. 6 Marketing Metrics You Need to Track for Your eCommerce Business 22:02

2M ago22:02

22:02

Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this e…

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The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion 52:19

2M ago52:19

52:19

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning …

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20. Why Your eCommerce Store Needs Mobile Optimization 18:48

3M ago18:48

18:48

As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly does mobile optimization mean? And why is it important? In this episode, Jessica takes a deep dive into why mobile optimization is important for eComme…

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The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology 52:00

3M ago52:00

52:00

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the unique platform dynamics, constraints, and psychology baked into the medium… which ma…

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19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store 16:52

3M ago16:52

16:52

If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening t…

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How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics 46:09

3M ago46:09

46:09

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but steady stream of new analytics tools and data points… many of which provide much mor…

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18. Which Email Platform is the Best for eCommerce Stores 20:47

3M ago20:47

20:47

Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while…

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Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery 42:07

3M ago42:07

42:07

A podcast listener's decision to click play boils down to a small number of touchpoints. Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dash…

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17. How to Increase eCommerce Sales with Organic Traffic 22:55

3M ago22:55

22:55

Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. If you're not sure where to start when it comes to search engine optimiza…

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Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery 39:43

3M ago39:43

39:43

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow…

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16. How to Save 60 Hours Per Week on Your eCommerce Marketing 26:33

4M ago26:33

26:33

Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month! In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing. Listen to this episode if you've eve…

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Introducing: Season 2 of Podcast Marketing Trends Explained 2:05

4M ago2:05

2:05

It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI. In short, being a podcaster today means trying to keep your head…

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15. How to Use Email Marketing to Drive Sales 20:20

4M ago20:20

20:20

Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales. If you…

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14. Start Your eCommerce Business Quickly & Easily on THIS Platform 23:27

4M ago23:27

23:27

Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless app…

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13. 5 Secrets to Do NOW to Build a Successful eCommerce Store 19:11

4M ago19:11

19:11

Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month t…

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12. How to Use Upselling to Increase Each Order Volume by Over 15% 24:05

4M ago24:05

24:05

Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sel…

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11. Why Every eCommerce Business Needs Marketing Funnels 20:04

5M ago20:04

20:04

Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel i…

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10. How to Plan Your 2025 eCommerce Marketing Strategy 24:43

5M ago24:43

24:43

Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year. After listening to this episode you'll feel: excited to reach your busine…

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9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze 23:47

5M ago23:47

23:47

Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your…

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8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions 18:19

5M ago18:19

18:19

According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you…

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7. What is Social Proof and Why Every eCommerce Store Needs It 18:17

6M ago18:17

18:17

Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business. In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, …

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6. 7 Must-Try Content Strategies for eCommerce Success in 2025 21:17

6M ago21:17

21:17

Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you. Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in …

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5. 5 Strategies to Building Customer Loyalty: The Power of Repeat Buyers 22:05

6M ago22:05

22:05

Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, r…

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4. 9 Pitfalls to Avoid for Your Black Friday Cyber Monday Sale 18:42

6M ago18:42

18:42

Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year. In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whe…

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Trailer: Marketing for eCommerce Mompreneurs 1:43

7M ago1:43

1:43

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fello…

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1. Welcome to Marketing for eCommerce Mompreneurs 11:20

7M ago11:20

11:20

Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven …

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2. How Analyzing Marketing Data Grows Your eCommerce Business 21:33

7M ago21:33

21:33

Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur! Data isn’t just numbers; it’s insight into your customers’ behaviors, preferences, and habits. We discuss how…

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3. 5 Proven Strategies for Building a High-Converting Landing Page 18:05

7M ago18:05

18:05

Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement. In this episode, we’re diving into one of the most powerful too…

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Inside the Growth Strategies of Two of The Smartest Podcasters Alive 1:26:14

1y ago1:26:14

1:26:14

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the…

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Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes 58:25

1y ago58:25

58:25

Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons…

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We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back) 59:42

1y ago59:42

59:42

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are cas…

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6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show) 1:07:36

1y ago1:07:36

1:07:36

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate t…

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The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process) 1:00:52

1y ago1:00:52

1:00:52

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over ti…

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