DESCRIPTION:
Jonathan Lippincott, a franchisee of 7 Brew Coffee, shares his journey from owning a Planet Fitness franchise to his current role. Initially, he pursued a degree in exercise science with plans to apply to the Air Force, inspired by his father, a fighter pilot and later a Delta Airlines pilot. However, he realized he was competing against highly accomplished individuals for Air Force pilot slots. While working at a hospital and managing a fitness center, he connected with a group of men at a church in Conway, Arkansas. They worked out together at a new gym, 10 Fitness. Intrigued by the business model, Lippincott asked the owner numerous questions about the gym’s operations, sparking his interest in franchising. He then contacted Planet Fitness corporate, filled out a form to assess his net worth, and despite knowing little about franchising, signed an agreement with the brand. However, finding a suitable location for his gym proved challenging, taking about 24 months. The head of real estate at Planet Fitness supported him during this time. Finally, he leased a vacant building in Jefferson City, Missouri, once occupied by a national retailer. The credibility and brand recognition of Planet Fitness played a key role in securing the lease. Despite facing challenges and fear, Lippincott was determined to succeed and opened his Planet Fitness gym for presale in November 2013.
With Jonathan Lippincott
TIMESTAMPS (Use ChatGPT on Transcript):
0:00 - Introduction
0:25 -Background: From Air Force Aspirations to Fitness
1:00 - Inspiration from Father’s Career
1:45 - Challenges and Realization in Air Force
2:30 - Discovery of Planet Fitness and Fitness Career
3:15 - Curiosity about 10 Fitness Business Model
4:00 - Life-Changing Encounter with 10 Fitness Owner
5:00 - Realizing Potential of Fitness Business
5:30 - Introduction to Franchising
6:00 - Reaching Out to Planet Fitness Corporate
7:00 - Discovering the Franchise System
8:00 - The Process of Signing the Franchise Agreement
9:00 - Facing Challenges and Failures
10:00 - The Struggles of Finding Suitable Locations
11:00 - 24 Months of Struggle and Setbacks
12:00 - The Help and Support from Planet Fitness
13:00 - The Miracle Location in Jefferson City
14:00 - The Power of a Franchise in Securing a Lease
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